On February 3, 2019, millions of people at home will tune in to Super Bowl LIII. Thousands more will descend upon Atlanta, Georgia to see the New England Patriots and Los Angeles Rams face off (plus, enjoy the halftime performances of Maroon 5, Big Boi, and Travis Scott).

If it wasn’t held on a Sunday already, the Super Bowl could very well be a national holiday in America.

But as fans eagerly await Super Bowl LIII kickoff, there’s one thing many people don’t think about.

A massive event like the Super Bowl triggers a butterfly effect in freight shipping.

If you’re managing logistics at your company and plan on shipping freight during Super Bowl Sunday, here are three things you should know.

Need help with your freight? Shipwell’s automated freight platform supercharges your supply chain. Learn more and get a demo now!

Rate increases

Road traffic in and around Atlanta will be massively inflated leading up and on Super Bowl Sunday 2019 (as it is every year in any city hosting the event).

Due to a major increase in congestion and influx of drivers on the road, be prepared for a rate increase affecting the city. Like most people, truck drivers hate being stuck in traffic.

Dealing with this at its peak over the Super Bowl will mean a higher cost to ship freight. Be prepared for a potential sticker shock and plan accordingly.

Delays in transit

Coupled with the increase in price to ship freight during the Super Bowl, shippers can also anticipate potential delays in freight. Naturally with an influx in traffic, delays on the road can make your freight late.

How can you combat this? Book freight strategically before or after the event. With Shipwell, shippers can book freight in minutes and secure a carrier pickup as soon as they need it. Learn more about instant LTL quotes from Shipwell or the speedy carrier marketplace for FTL.

Distribution center issues

Think about it, what goes hand-in-hand with the Super Bowl? Food and drink.

According to Shipwell Carrier Sales Manager and freight extraordinaire Jarrod Payne, “Beer and food are in high demand in the Atlanta area, so the distribution centers are running even more loads than normal.”

Less drivers wanting to be in the Atlanta area and more demand for these items creates a bottleneck shippers should be aware of.


Luckily, shippers have a partner when it comes to dealing with freight. Using Shipwell, shippers and 3PLs leverage a centralized platform plus internal team of freight pros to ensure their freight delivers delight, no matter what time of year it is.

Carriers get full support of a brokerage team that has their back plus smart tech to support all parties involved with a shipment.

Want help in ensuring your freight goes off without a hitch? Try Shipwell by signing up for a demo to learn more. Score a touchdown with your customers, save time and money, and leverage the smartest freight tech in the industry.


Schedule a Personalized Demo Today!

Are you ready to join the shipping evolution?

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